Attractively designed, it is printed on a heavy card stock to call attention and create a perception
of high value. Best of all, it offers personalized image printing so each addressee's name is cleverly
inserted into the main image. This not only catches the eye, but it also evokes an emotional response-
which makes the newsletter more likely to get read. A successful mailer has a response rate of 1-3%.
Research shows variable imaging can lift that percentage and improve your ROI. For example, adding a
patients name and customizing content to their interests can improve response rates by up to 500%.
Also, exclusive to our Power Newsletter, are the number of value-added incentives it offers to
receivers. There are informative articles about dental procedures patients most often inquire about
along with a perforated recipe card for mom that fits right into her recipe box. Plus, it is the only
dental newsletter that comes with a FREE ACCESS PASS to www.FamilyZoneOnline.com (check it out - Use
Password EBU4AR1). This complimentary interactive site is filled with games, stories, recipes,
freebees and more to keep families and kids entertained for hours. The Family Zone site is designed
with a static banner at the top featuring your practice's name and logo. This way users always know
who sent them there.
Lastly, you can customize a portion of the newsletter to inform patients about new services or
developments in your practice, plus add your picture and logo. And to keep those new patients
coming in, a take-away CARE-TO-SHARE CARD encourages your patients to spread the word about your
practice to their neighbors, friends and family.
Our Power Newsletter features all this and more with competitive pricing that compares or beats the
competition. Imagine all of this for as low as $1.69 each (plus set-up).
Click the samples below to enlarge the image.