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It’s an interesting question and the answer depends on your understanding of the science behind optimizing your marketing return-on-investment or ROI for short. To determine whether marketing for your dental practice is an expense or an investment we need to explore two very different, but integrated ideas. We need to look at the power of the relationship tree and the calculation of lifetime patient value (LPV). Lets Tackle Lifetime Patient Value First… TO DOWNLOAD THE REST OF THIS FREE 16 PAGE REPORT |
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