Smart Touch Mailers make use of variable imaging to cleverly work each recipient's name into the design. People open their mailboxes and see their names worked into witty concepts and headlines, eliciting a much-desired emotional reaction-the kind of reaction that increases ROI by significantly driving up response rates as much as 500% for adding a name, full-color processing and content of interest to the recipient. Variable text then reinforces the personalization on the inside by once again referring to the addressee by name. This is a much more powerful direct mail solution designed to stand out among the generic postcards sent by dental offices in your area.

At The Practice Marketers, we offer dozens of variable imaging postcard designs to suit an array of messaging and themes. Your design can feature general communications that cover several services or be topic specific to promote specials, specific procedures, etc. Smart Touch Mail can also be highly targeted, allowing you to factor for gender, income, age and zip code. This kind of pinpointing of potential patients further increases response rates.

Add-A-Magnet allows you to extend the life of your Smart Touch Mailer by keeping your name and logo in sight of every consumer you send it to. Customize the magnet with variable text (i.e. have the persons surname printed right on the magnet) to pack a greater brand punch.

Keep your dental practice growing using our territory exclusive Smart Touch Mail Card Program. Inquire today about creating your very own unique postcard marketing campaign!