Practice Building Greeting Cards™
The Practice Building Greeting Card™ is an extremely powerful marketing tool, because opening it (perhaps hoping to find something inside), and reading the contents, is a deeply rooted tradition.
Generally it’s mom who books the appointments for the family. So we tailor the valuable content and imagery of each card to appeal to her – because statistically, out of everyone in the home, she will appreciate the Practice Building Greeting Card ™ the most.
Everyone likes to receive a greeting card. They may not think twice about chucking a flimsy little postcard into the garbage – but our extensive Practice Building Greeting Cards™ are NOT destined for the recycle bin.
Each Practice Building Greeting Card™ is:
uniquely shaped and folded
printed on the highest quality material
Each Practice Building Greeting Card ™ is large enough to contain:
gorgeous high-resolution photos
a large map on the back
and plenty of room left over to elaborate on the “saleable” aspects of your practice
All of this powerful content reels in the maximum number of new patients.
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How can we
Practice Building Greeting Cards™ with magnets:
A tactile experience is a valuable thing. When mail has a unique shape, a bulky feeling, or a texture, that’s a one-way ticket away from the recycle bin.
Sending a customized magnet will bulk up your Direct Mail to generate more interest, while giving your mail piece a higher-quality “feel” – most importantly, the magnet that you send can triple your response.
We strategically mail out fridge magnets with tear-off offers specially designed for our private clients: and they’re not low-quality freebies, either. Each magnet is thick, and useful – our magnets will definitely hold things up on the fridge (as opposed to the flimsy ones that just slide to the ground), and so no one throws them out.
Our custom, high-quality magnets are designed to be put front and center in the households surrounding your practice. They hold pictures of the kids, or their drawings, on the fridge – and can earn your practice some prime real estate in the hub of the family home.
The most surprising statistic about fridge magnets is that households will keep a promotional branded fridge magnet for up to eight years!
We also consider it a long-term residual response. Our clients hear from new patients who have had their magnets on their fridge for three years, and then call when they have a need.
In our experience, incorporating custom magnets with your mail-outs will generate enormous results.
Here are some reviews from clients who have used our Practice Building Greeting Card™ campaigns:
“This year we received 686 calls from the magnets and 339 from mail-outs!”
“Based on tracking, two mail-outs have attracted 79 unique calls, and one magnet has attracted 97 calls so far – and they keep coming in!”
“My new patient count increased by 40% in the first month!”
— Jackie from Westmeadow Dental
“We’ve grown from 100 patients to around 600 patients!”
— Discover Dental
“I received 98 unique calls and 57 new patient appointments!”
— Dr. Goldberg
“Just wanted to say thanks again for another stellar mail-out. In the first 3 days of the week after the mailer went out, we have had 30 new patients phone and book appointments for themselves and their families (a total of 50-60 people at least). The personalization of the direct mail-out has worked very well for us and we have had a very positive response from people. My receptionist Michelle came to me on the 2nd day and said she couldn’t get anything done because the phone was ringing so much!! Thanks again Dan!”
— Copperfield Dental Center
“We had 220 new patients last month, and half of them came from the mailers – so obviously they’re working really well for us!”
“The Halloween mail-out was a giant success. I love the picture on the front – very eye catching!!! I’ve had a huge response.”
“We attracted 46 new patients in 3 months! I love the beautiful cards. They were mailed today and we already received phone calls from two new patients! You and your team did a fantastic job! Thank you very much.”
“We’ve attracted 60 new patients in two weeks! I would recommend these cards to anyone and everyone.”
“Our office Discover Dental has had amazing results with our mail-outs created by The Practice Marketers. Before doing the mail-outs our office had just opened and our patient base was around 100 patients. To date our office patient base is now 600 active patients! We did do other forms of advertising (signs, etc.) which did get us a few patients, but nothing compared to the outcome from the mail-outs from The Practice Marketers.”
— Discover Dental
“Nice mailer. I love this new campaign. It has such a fantastic look. Every one is going crazy over it. I can’t wait to see what you come up with next. Great work :)”
“We are so happy we finally decided to take the leap and send out a mailer. Our new patient count increased by over 40% the first month, and they’re still coming in! The mailer was very well done and clients love the magnet that was enclosed. The Practice Marketers were very easy to work with, we are looking forward to working with them again in the future!”
— Jackie from Westmeadow Dental
"The response has been unbelievable, couldn’t be happier. We’re averaging about 80 new patients for October and November. December seems to be slowing down but that’s expected. So very happy with the response. Thanks!”
— Dr. A. Gill
“Want to do things right the first time? I suggest you call The Practice Marketers. They have been able to create a professional and unique identity for us as well as generate hundreds of new patients in the first year alone. Our investment has paid for itself many times. Thank you for a job well done!”
— Avalon Dental Care
“Just thought I’d let you know that my mail-out is doing awesome…both receptionists want to unplug the phones…on average 8-10 New families are booking a day (30-40 people)!!!”
— Dr. Phillip
“Here are some interesting stats: January 28 – February 24 I got 149 unique calls (this was a magnet mail-out) and February 24 – March 22 I got 283 unique calls… amazing numbers!!!!! This is my highest month yet.”
— Go Dental