DENTAL MARKETING BLOG

June 18, 2018

Over the last little while, we’ve been outlining a strategy for becoming the “wealthy” dentist who only works three days a week, and drives a lucrative practice by attracting (and converting) bigger cases.

Let’s do a recap on what this series of articles has been illuminating for you so far:

• You can work less and enjoy a more profitable practice if you close more big cases.

• The opportunity for doing this has never been better, because you are su...

June 11, 2018

Over the last little while, we’ve been discussing how important it is to acknowledge four key facts that can boost your practice’s profits, and change your life:

1. In order to work less, and make the same (or more) money, you need to attract more big cases.

2. You are surrounded by baby boomers (they make up 26% of America’s population and this number will steadily rise over the next 18 years).

3. Baby boomers are reaching an age where they need re...

June 4, 2018

Last time, we talked about the number one mistake dentists make when they try to simply “attract” more new dental implant patients with marketing that just “sells.”

To bring you up to speed, let’s review the facts:

1. If you close more big cases, you can escape the “drill-and-fill” routine that locks some dentists in for six days a week, for the rest of their grinding careers

2. Attracting (and converting) a steady stream of new dental implant cases...

May 28, 2018

...When They Try to Attract New Dental Implant Patients

Every dentist’s dream is to break away from the “daily grind” by working less, and making the same (or more) money.

When it comes to “escaping the grind,” a lot of dentists actually have the right idea: they know that they need to attract, and close acceptance, on more big cases.

Many even know that attracting (and converting) more dental implant patients is the answer, because the prime target...

May 22, 2018

Marketing yourself as authority on dental implants is a strategy that systematically positions you as THE leading expert in your community.

The strategy behind this method is to create a plan that’s executed over time, to gain authority with deliberate intention – and when this plan is implemented properly, you will become well-known in your practice’s community.

The fact is, nothing establishes your authority more quickly than being the author of...

May 14, 2018

Quality prospective patients (not shoppers) who will actually take action and commit to high-value treatments, are influenced by two things:

  1. They want to deal with a dentist whom they like, know, and trust – plus consider to be an expert in their field

  2. They want a comfortable relationship with that expert

Some successful dentists (who have risen above the corporate tsunami) have found a way to work three days a week and make MORE money...

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