DENTAL MARKETING BLOG

May 7, 2018

Let’s face it: competition out there is stiff. You don’t just have to contend with the private dentist a few blocks away – you also have to deal with corporate dentistry. Today, there are a lot of boxers in the ring; and things are getting serious.

When you’ve locked horns with other dentists, or the corporate dentistry “machine,” it can be tempting to talk about your gadgets (like CEREC® software) and other “technological” things that you know ca...

May 3, 2018

Pre-Condition Your Patients to Want YOU​

World-famous marketing expert Dan Kennedy says that, “you’re paid for who you are, not what you do.” In relation to you, what he means is that if you establish yourself as THE authority on dental implants, your prospects/patients won’t just be excited to get dental implants – they’ll be excited to get them placed by YOU…

…and the best way to really hammer home the fact that you’re a true authority on dental...

April 23, 2018

Or Are You Working Harder, for Less?

Here’s the thing… the corporate train is coming down the track (if it hasn’t already). And the hard truth that many general dentists are facing is that if you don’t do something about it, you’re tying yourself to the tracks.

There’s nothing wrong with sticking to general dentistry. You may have to extend your hours to evenings and weekends, work harder for the same (or less) money, and take less time off…

… in an...

April 16, 2018

Many dentists I know experience frustration at the fact that they can be practically overwhelmed with consults – to the point where they don’t even have time to do dentistry – yet, only one or two of those prospects become patients.

It can be really disheartening to invest hours of your precious time into a prospect that has no intention of getting the treatment you’re serious about discussing.

The question is, how do you “weed out” the looky-loos...

April 2, 2018

TRIPLE ACE DENTAL MARKETING: Pillar Two

Hi, I’m Dan Mount, President of The Practice Marketers. Over the course of a series of blogs, I’m sharing with you a set of principles that we call Triple Ace Dental Marketing – the most powerful marketing system for Dentists that I’ve analyzed and proven with my top clients over the last 17+ years.

As you know by now, we’ve made this information easily digestible for you, by grouping our most successful dent...

March 28, 2018

The “E” in “ACE” of Marketing Success Pillar One

Hi, I’m Dan Mount, President of The Practice Marketers. It’s only fitting that we discuss the evaluation of your marketing efforts today, because I’ve been measuring and testing practice marketing methods for over 17 years – which is why I know exactly how important it is to keep track of all your marketing results.

We’ve gathered our most powerful marketing principles into THREE PILLARS of success f...

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