March 26, 2017

Perhaps you’ve spent thousands of dollars creating a really nice dental office – but did you remember the most crucial element of any practice?

March 21, 2017

Outdoor advertising has become one of the most effective mediums for promoting your practice.

March 14, 2017

Being more spa-like isn’t difficult. Boost your brand as well as your profits – especially when you market the added value of a spa experience to your target.

March 7, 2017

Tony the Tiger, the Alfac Duck, Mr. Clean, the Energizer Bunny… the list of legendary mascots goes on and on. Companies spend tons of money and resources developing the next super mascot because they know that if it resonates, they’ll be able to rely on it to make money for them for years to come!

The right mascot can pull heartstrings, capture imaginations and propel a brand to the status of cultural icon.

But the wrong mascot (or logo) can make...

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