With gift certificates for spas and salons now commonplace among the piles of birthday and holiday presents, a gift certificate for a smile makeover may be the next greatest idea in gift giving!
Of course, no one wants to receive $50 towards their next filling, but $50 towards a more beautiful, whiter and brighter smile is something a recent grad or a bride-to-be can smile about.
Selling gift certificates for a bright, white smile is easy – you just have to “retail” the item.
There are many parents, or grandparents, out there who would love to contribute to the bride and her wedding party. You can even weave in an offer: “With the purchase of teeth whitening for the entire bridal party, the bride gets her teeth whitened for free!”
Let your patients know that any occasion that makes them smile is a great time for improving those smiles. Not many people may take the time, or spend the money, on aesthetic whitening for themselves – but it’s a welcome gift!
New Year and the Holidays
Having a whiter, brighter smile ties nicely into the beginning of January, which is packed with resolutions and promises to go to the gym, eat right, and “take care of myself.” So a certificate for a bright, more attractive smile is the perfect present to give to a loved one this time of year.
You and your staff can brainstorm ways to “retail” a brighter, whiter smile forever!
All you need to get started is a beautiful gift card or certificate, showcasing beautiful smiles alongside your logo.
Or, take a cue from the retail chains and design gift certificates specific to certain occasions.
Either way, you’ll have taken advantage of a proven marketing trend, and transformed your patients into your personal ambassadors of dentistry.