That "something new" could be their smiles!
Every year, over three million brides in North America spend an average of $20,000 US dollars on the big walk down the aisle.
Caterers, dressmakers, florists, event planners, photographers (and more!) all come together to service this billion-dollar industry.
There’s an incredibly diverse set of vendors looking to get a piece of this lucrative wedding cake… And you should be licking the frosting too! After all, on a day where a white dress is front and center, a white smile should be the most important accessory.
All it takes to target these brides is a little focused marketing. Almost everyone knows someone about to get married, so an attractive sign in your lobby touting a Bridal Party Smile Makeover is bound to generate word of mouth about your services.
Additionally, you could create a wedding-specific gift certificate that the bride, groom, parents, aunts, uncles or grandparents could purchase and gift to the wedding party in time for the special day.
Many cities and towns have regional wedding guides where local vendors list their services. For a small fee, you can place an ad among the photographers and hair stylists to ensure that your message (or special offer) gets out to the local brides.
You can also check the local paper for upcoming bridal fairs where you might be able to sponsor a booth and offer wedding-related promotions: for example, free teeth whitening for the bride with the purchase of teeth whitening packages for her bridesmaids.
Remind brides that that on the biggest day of their lives, they should be wearing their brightest smile…
…And so should their bridal party, the groom, their parents, etc.
When you advertise a wedding smile special with the right marketing message in the right places, you’ll find that you get whole lot of people saying “I Do.”