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Dr. Frank Procopio Moving to a new and improved location not only means a new start for your practice, but also could mean a new start for your stationary and marketing as well. Dr. Frank Procopio discovered this when his office changed locations. His new office was designed to make a patient’s visit more like a spa treatment, rather then a dental appointment. To reflect this idea, we created a new logo using the colors from his office, and made it light, airy and relaxing. His entire look was combined together with marketing tools such as: business cards, letterhead, envelopes, magnets and presentation folders. To add to the packaged look, Dr. Procopio sent out a perforated ‘We’re Moving’ card to all of his existing patients. This card not only gave his patients a glimpse at his new appearance, but also informed them of directions, hours and all the new services added as a result of the move. |
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