So Many Dentists Believe in The Power of Direct Mail To Grow Their Practice… and So Should You!

In this digital era when everyone is on social media, reading blogs or watching YouTube, why would you ever consider sending direct mail for your practice?

Because it works!

Direct mail is enjoying a renaissance the past few years — even millennials read and respond to direct mail. Even Google uses direct mail extensively to grow their business… oh the irony.

Direct mail has a feeling of romanticism. Like a candlelit dinner or going out on your first date, direct mail has become romanticized in our daily lives. Imagine when you receive a personalized letter from someone, what do you do? You get excited. Someone cares enough to write you a letter.

When was the last time you received something like this in the mail?

I’m guessing not that often. And when you do receive something special in the mail what do you do next? I’ll bet you sit down and read every word of that mail piece that was sent. It’s not just you who loves getting direct mail… in a recent study 73% of people said they prefer receiving direct mail as advertising.

For over 20 years The Practice Marketers has specialized in sending direct mail all across North America exclusively for dental practices just like yours.

Looking for new patients or to reactivate existing patients? Direct mail has been proven to be one of the best return on investments. You’re truly missing out if you’re not including direct mail as part of your overall marketing strategy.

When you work with us at The Practice Marketers everything is done-for-you; the printing, the storage, the distribution and the mailing. You don’t have to worry about a thing as everything is taken care of from “A to Z”.

We allow you to do what you do best – focus on your patients. Let us worry about the marketing of your practice. Direct mail is the smart and easy way to attracting new patients.

What Our Clients Are Saying


"I received 98 unique calls and 57 new patient appointments!”

— Dr. Goldberg

“We got 30 new patients in the first three days.”

— Copperfield

Dental Center

"My new patient count increased by 40% in the first month!"

— Jackie from

Westmeadow Dental

“We’ve grown from 100 patients to around 600 patients!”

— Discover Dental

"We generated hundreds of new patients in the first year alone."

— Avalon Dental Care

"We’re attracting between 75 and 93 new patients per month."

— Clayburn Dental

“I averaged 80 new patients for October and November.“

— Dr. A. Gill

"The biggest benefit: The results and the amount of new patients we’ve been able to generate every month…”

— Stephen Wall, Director of Marketing for Clayburn Dental

“We’ve attracted 60 new patients in two weeks! I would recommend these cards to anyone and everyone.”

“The Halloween mail-out was a giant success. I love the picture on the front – very eye catching!!! I’ve had a huge response.”

“Based on tracking, two mail-outs have attracted 79 unique calls, and one magnet has attracted 97 calls so far – and they keep coming in!”

“This year we received 686 calls from the magnets and 339 from mail-outs!”

“The first newsletter has been a tremendous success. I’ve received tons of calls and positive feedback.”

“After sending out patient newsletters our office received 124 unique calls in the first seven months!”

"Just wanted to say thanks again for another stellar mail-out. In the first 3 days of the week after the mailer went out, we have had 30 new patients phone and book appointments for themselves and their families (a total of 50-60 people at least).

The personalization of the direct mail-out has worked very well for us and we have had a very positive response from people. My receptionist Michelle came to me on the 2nd day and said she couldn’t get anything done because the phone was ringing so much!! Thanks again Dan!"

— Copperfield Dental Center

"Our office Discover Dental has had amazing results with our mail-outs created by The Practice Marketers. Before doing the mail-outs our office had just opened and our patient base was around 100 patients. To date our office patient base is now 600 active patients!

We did do other forms of advertising (signs, etc.) which did get us a few patients, but nothing compared to the outcome from the mail-outs from The Practice Marketers."

— Discover Dental

"We are so happy we finally decided to take the leap and send out a mailer. Our new patient count increased by over 40% the first month, and they’re still coming in!

The mailer was very well done and clients love the magnet that was enclosed. The Practice Marketers were very easy to work with, we are looking forward to working with them again in the future!"

— Jackie from Westmeadow Dental

“The response has been unbelievable, couldn’t be happier. We’re averaging about 80 new patients for October and November. December seems to be slowing down but that’s expected. So very happy with the response. Thanks!”

— Dr. A. Gill

Want to do things right the first time? I suggest you call The Practice Marketers. They have been able to create a professional and unique identity for us as well as generate hundreds of new patients in the first year alone.

Our investment has paid for itself many times. Thank you for a job well done!

— Avalon Dental Care

“Just thought I’d let you know that my mail-out is doing awesome…both receptionists want to unplug the phones…on average 8-10 new families are booking a day (30-40 people)!!!”

— Dr. Phillip

Here are some interesting stats: January 28 – February 24 I got 149 unique calls (this was a magnet mail-out) and February 24 – March 22 I got 283 unique calls… amazing numbers!!!!! This is my highest month yet.

— Go Dental

“We had 220 new patients last month, and half of them came from the mailers – so obviously they’re working really well for us!”

“Nice mailer. I love this new campaign. It has such a fantastic look. Every one is going crazy over it. I can’t wait to see what you come up with next. Great work 🙂 ”

“We attracted 46 new patients in 3 months! I love the beautiful cards. They were mailed today and we already received phone calls from two new patients! You and your team did a fantastic job! Thank you very much.”

“I have been using The Practice Marketers’ newsletter services for five years. Although we send three mailings a year to the same postal area I am constantly amazed at the response. Time and time again patients relate having seen my newsletter repeatedly and a call to our office was triggered by an immediate Dental need.

These patients may not have chosen to leave their previous Dental office based on my mailing, but they chose MY office because of it.

— Dr. Tzvi Rubinger

“People look forward to reading the patient newsletters – they love the quiz to win movie tickets, the informative content and the recipes.”

“I am constantly amazed at the response. Time and time again new patients see the newsletter and call the office.”

Need help? Call our marketing team at 1-800-291-2291

Need help? Call our marketing team at


At the Practice Marketers Inc. we are proud to provide our 1,500+ clients the tools and strategies they need to thrive, grow and become the top performing practice in their city.

Our proven practice growth and patient retention strategies have been tested and refined for the last 20 years. Schedule Your Strategy Session to start growing your practice today!

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